Power of not doing “marketing”

FIND A TOP NICHE MARKET.

One thing I noticed looking at successful entrepreneurs and the entrepreneurial family members around me is
THEY DON’T DO MARKETING.

STARTUP, ENTREPRENEURSHIP… so what?

People come up with some new words as it’s the upcoming trend for the new era. STARTUP, SOCIAL BUSINESS, SUBSCRIPTION, ENTREPRENEURSHIP, ECO-FRIENDLY… and when I speak about these topics with merchants and small business owners back in my home country, they all reply “so what?”

Scaling up in a second, or keep it simple

Startup is trendy, and it’s cool — and I love collaborating with startups.
Decision making is 100 times faster than corporate world (especially in Japan), and it’s just so refreshing!

Don’t always catch the wave

In Japan people forgot the value of being asked from their clients while pursuing the radical economic growth in the few decades right after the war.

Train ourselves to observe the waves

One of my book lover friends told me that
“these authors don’t just waste their time for writing a few hundred pages to complete a book. Not like a blog they are thoroughly thinking for the past few years, and finish writing the book, so you can learn much more from a book than showing up multiple events or seminars.”

Marketing for 1 → 100 purpose

I’m not an opponent of marketers — “marketing” works perfectly when someone wants to grow a business from 1 to 100 by expanding the organization, but not for 0 to 1.

Startup Work Inc.